By Millet Emelita Enriquez

SINGAPORE : Mainboard-listed Amara Holdings has announced that it plans to give a $32 million face lift to its shopping mall at 100 Tras Street and re-brand it as “100 AM”.

Amara said the additions and alteration works to its existing four-storey Amara Shopping Centre is slated for completion in the second quarter of 2012.

The revamp will add another 22,000 square feet of supermarket space at Basement 1 to the existing lettable space at the mall, it added.

Albert Teo, chief executive of Amara, said that 100 AM will be the only full-fledged shopping centre in the Tanjong Pagar vicinity, strategically positioned to capitalise on the changing demographics and lifestyle of the residents and visitors to the Tanjong Pagar area.

He added: “The changing demographics of the area have created an opportunity for us to embark on the makeover of the shopping centre to cater to inner city living as well as leisure and business travellers.

“This area of the CBD (Central Business District) has displayed much promise and growth with a cluster of high-end residential developments like Icon, Pinnacle and the upcoming Altez, Sky Suites and Keppel Towers redevelopment as well as hotel developments shaping up the Tanjong Pagar precinct.”